On September 28th, 2005, the e-commerce news blog Internet Retailer  reported that was expecting to reach $48 million in sales in 2005. In July of 2006, a majority interest in the site was purchased by Milestone Partners for an undisclosed amount, which Wall Street Journal estimated as more than $100 million. Also that year, the website was ranked at No. 230 on Inc.‘s 500, a list of the nation’s fastest-growing private companies. On July 25th, 2007, the business news blog Inc  published an article titled “Catching Up with the 2006 30 Under 30 Alumni”, which included a statement from DeLuca claiming that the site had reached over $65 million in sales and employed a staff of 235 workers. On January 7th, 2008, the international news agency Reuters  published an article reporting that Liberty Media Corporation had purchased a controlling stake in the site.